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We design Brand Identity for Agriculture

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Retrospective: Saturday Night Live

When a scruffy after-hours comedy show debuted in NBC’s Studio 8H on October 11, 1975, no one could have known that the entertainment world was about to be changed forever. Over the next half century, Saturday Night Live would launch the careers of countless global stars, create indelible catch phrases, and consolidate the reputations of musical acts from Talking Heads to Kendrick Lamar. Since 1994, Pentagram partner Emily Oberman has been the steward of SNL’s graphic image, from the show’s iconic opening titles, to books celebrating its legacy. With each project, she meets the challenge of acknowledging the franchise’s extraordinary legacy while keeping its profile fresh, surprising, and funny.
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Retrospective: Saturday Night Live

When a scruffy after-hours comedy show debuted in NBC’s Studio 8H on October 11, 1975, no one could have known that the entertainment world was about to be changed forever. Over the next half century, Saturday Night Live would launch the careers of countless global stars, create indelible catch phrases, and consolidate the reputations of musical acts from Talking Heads to Kendrick Lamar. Since 1994, Pentagram partner Emily Oberman has been the steward of SNL’s graphic image, from the show’s iconic opening titles, to books celebrating its legacy. With each project, she meets the challenge of acknowledging the franchise’s extraordinary legacy while keeping its profile fresh, surprising, and funny.

Good design is about storytelling. It’s about creating a narrative that resonates with people on multiple levels.

Abbott Miller

Words of praise from others about our presence.

What clients and partners say about working with us.

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“Creative, genuine, and highly strategic. They quickly understood our goals and delivered beyond expectations.”

Gabrielle Williams CEO, ArcSource

“Exceeded our expectations with innovative design and clear communication throughout the full project.”

Samantha Johnson Co-founder, Pixel Works

“The final brand system feels premium and flexible. Our team now has complete confidence in every rollout.”

Isabella Rodriguez Marketing Director, Elevate Co

“From concept to execution, their creativity knows no bounds. A game changer for our growth.”

Natalie Martinez CMO, Nova Growth

“A refreshing and imaginative agency with exceptional results. Highly recommended for serious brands.”

Victoria Thompson CEO, Brightline

“Fast, thoughtful, and collaborative. Their team made complex ideas easy to communicate.”

John Peter Head of Product, Orbit Tech

“They crafted a visual identity that finally reflects who we are and where we are heading.”

Hassan Ali Founder, Studio Meridian

“Working with them felt seamless. Every sprint moved with clarity, focus, and quality.”

Areeba Khan Operations Lead, Peak Labs

“Creative, genuine, and highly strategic. They quickly understood our goals and delivered beyond expectations.”

Gabrielle Williams CEO, ArcSource

“Exceeded our expectations with innovative design and clear communication throughout the full project.”

Samantha Johnson Co-founder, Pixel Works

“The final brand system feels premium and flexible. Our team now has complete confidence in every rollout.”

Isabella Rodriguez Marketing Director, Elevate Co

“From concept to execution, their creativity knows no bounds. A game changer for our growth.”

Natalie Martinez CMO, Nova Growth

“A refreshing and imaginative agency with exceptional results. Highly recommended for serious brands.”

Victoria Thompson CEO, Brightline

“Fast, thoughtful, and collaborative. Their team made complex ideas easy to communicate.”

John Peter Head of Product, Orbit Tech

“They crafted a visual identity that finally reflects who we are and where we are heading.”

Hassan Ali Founder, Studio Meridian

“Working with them felt seamless. Every sprint moved with clarity, focus, and quality.”

Areeba Khan Operations Lead, Peak Labs

“Creative, genuine, and highly strategic. They quickly understood our goals and delivered beyond expectations.”

Gabrielle Williams CEO, ArcSource

“Exceeded our expectations with innovative design and clear communication throughout the full project.”

Samantha Johnson Co-founder, Pixel Works

“The final brand system feels premium and flexible. Our team now has complete confidence in every rollout.”

Isabella Rodriguez Marketing Director, Elevate Co

“From concept to execution, their creativity knows no bounds. A game changer for our growth.”

Natalie Martinez CMO, Nova Growth

“A refreshing and imaginative agency with exceptional results. Highly recommended for serious brands.”

Victoria Thompson CEO, Brightline

“Fast, thoughtful, and collaborative. Their team made complex ideas easy to communicate.”

John Peter Head of Product, Orbit Tech

“They crafted a visual identity that finally reflects who we are and where we are heading.”

Hassan Ali Founder, Studio Meridian

“Working with them felt seamless. Every sprint moved with clarity, focus, and quality.”

Areeba Khan Operations Lead, Peak Labs

Latest Instagram posts

Follow our latest updates from Instagram. Fresh visuals, behind-the-scenes moments, and featured highlights from our recent work.
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Milestones

Key moments in our story—year by year.
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Milestones

Key moments in our story—year by year.