A logo for Destinations.pk, a Pakistani travel platform: a compass needle pointing to a dot, the place you are going, in deep indigo.
Destinations.pk is a travel and tourism platform that plans trips to some of the most sought-after places in Pakistan, from mountain summits to Mughal domes. A travel brand has one job before anything else: to point somewhere. So we drew the logo from a compass. The needle gives direction, and the small circle above it is the destination, the place you are heading. Together they read as one simple, forward-moving mark, and at a glance as a pin and a peak at the same time. Set in deep indigo with a clean wordmark, the logo sits comfortably on snow, stone and sky, so it can travel with whatever landscape it is placed on.
- Creative direction
- Naseer Ud Din Ansari
- Designer
- Areeb Basharat
- Year
- 2025
- Location
- Pakistan
- Sector
- Hospitality
- Discipline
- Brand Identity
