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A rebrand, website and social media for Dr. Asif Naseem, a London GP: an abstract cross, a calm teal palette and one system from clinic sign to screen.
Dr. Asif Naseem is a private GP in London with 18 years in practice, from health screening and blood tests to heart health and care for men and women. Patients choose him, not a building, so the brand had to be built around the doctor himself. We started with the rebrand. Medical brands reach for the same red or green cross, so we kept the reference and dropped the obvious. The insignia is a cross made of four curved, interlocking pieces in soft teal gradients. Beside it, the wordmark is simply his name, set in Nexa. The palette runs from deep teal and slate to sky blue and white: compassion, knowledge and calm, without a stethoscope in sight. The system then went into the practice: stationery, a hardback practice profile that tells his 18 years plainly, branded bottles and bags, and a campaign poster that reads It takes many to save one. Next came the website. We designed drnaseem.com in the same language, so a patient who finds him online meets the same calm, clear brand they will see at the clinic. Finally we carried it into his social media, with a profile and post style that keep every update looking like the same doctor.
Creative direction
Naseer Ud Din Ansari
Year
2025
Website
drnaseem.com
Location
London, United Kingdom
Team
Usama Akhtar, Usman Atta, Aneeza Naveed, Usama Rafique
Sector
Healthcare
Discipline
Brand Identity
