A catalogue and campaign for Khas Dahlia, a spring/summer lawn collection, designed to read like a fashion magazine rather than a list of prints.
Lawn is usually sold through catalogues that list prints and codes. They are useful for a season and thrown away when it ends. For Dahlia, its spring/summer collection, Khas wanted a catalogue people would keep on the table. So we designed it as a magazine. Each design opens like a chapter, with its own title and its own mood: Diva, Color, Blue Wonder. The type is large and confident, the layouts leave room to breathe, and the product codes sit inside the story instead of interrupting it. The same look then carried the campaign: outdoor placements, a digital lookbook for screens, and the Dahlia shopping bag, so the season spoke with one voice from the street to the shop floor.
- Creative direction
- Naseer Ud Din Ansari
- Year
- 2021
- Client
- Khas Stores
- Location
- Pakistan
- Website
- www.khasstores.com
- Collection
- Spring/Summer, by Rabia Hamid
- Sector
- Fashion & Textile
- Discipline
- Editorial
Campaigns
