A rebrand and first online store for Catwalk, a footwear maker and wholesaler in Rawalpindi. Sales rose about 30 percent in four months, the owner says.
Catwalk is a women’s footwear label in Pakistan: heels, sandals and occasion wear. When it came to us at the start of 2024, the brand was a script logo, a red stiletto and the words “Cat Walk Shoes”. It said what the shop sold. It did not say why anyone should care.
We started with the name. A catwalk is a stage, and a cat is the most confident walker there is. So the new mark is a cat’s eyes, drawn as a single sharp V, the same angle as a heel. Seen small, it is a crest. Seen large, it looks straight back at you.
The wordmark went lowercase and light: catwalk, one word, with the mark sitting above it like a signature. Deep red stays from the old brand, because customers already knew it, but it is now paired with black and ivory so the shoes, not the logo, do the talking.
The rebrand was finished in January 2024. A month later we built Catwalk’s e-commerce store, and then ran it for six months on a monthly retainer: product pages, campaigns and content, all in the new look, from the shopping bag to the lookbook.
