A seasonal lookbook developed for KHAS, presenting the Dahlia Spring/Summer collection through a considered editorial framework.
Dahlia is a seasonal publication created for KHAS to position the Spring/Summer collection within a refined editorial context. The objective was to elevate the lawn category beyond a conventional catalogue and frame it as a fashion publication with narrative depth, visual discipline, and brand consistency.The direction is built on a clear typographic hierarchy, generous white space, and a serif-led system that introduces each design as a distinct chapter — Dahlia, Style Diva, The New Modern, Blue Yonder, Color Pink. Photography and product codes are paced with intent, allowing the reader to move between editorial moments and product reference without disrupting the rhythm of the book.The system extends across cover design, interior spreads, digital previews, outdoor placements within heritage architecture, and branded retail packaging — establishing a complete seasonal identity that supports both brand positioning and commercial performance.
